Built for
AI search from the start
SEO platform with AI added on
The AI visibility platform that’s better than Semrush.
Promptmonitor is $29/monthflat with all 8 AI models, daily refreshes, source outreach, and crawler analytics included.
The AI search monitoring tool trusted by 5,000+ marketing teams worldwide
Promptmonitor vs Semrush AI Visibility Toolkit
Feature
Comparison
Built for
AI models tracked
Starting price
Free trial
Cost for 3-person team
Geographic targeting
Custom prompts (entry)
Extra prompts cost
Extra users cost
Extra domains cost
AI crawler analytics
Citation contact data
White label for agencies
Promptmonitor
AI search from the start
8 (ChatGPT, Claude, Perplexity, Gemini, Copilot, DeepSeek, Meta AI, Grok)
$29/month
7 days, no card required
Starts from $39/mo
200+ locations, city-level
25
Included up to plan limit
$10/mo per user
5 projects on Pro, no add-on
GPTBot, ClaudeBot, PerplexityBot tracking
Publisher emails, social profiles, domain rating
Custom domain on Pro plan
Semrush AI
SEO platform with AI added on
4 (ChatGPT, Gemini, Google AI, Perplexity)
$99/mo (toolkit only)
None on standalone toolkit
$297/mo (AI only) + $139.95/mo Semrush Pro
Country and region level
25
$60/mo for 50 more
$99/mo per user for AI access
$99/mo per domain
Not available
Not available
Not available
Promptmonitor
Semrush AI
AI models tracked
8 (ChatGPT, Claude, Perplexity, Gemini, Copilot, DeepSeek, Meta AI, Grok)
4 (ChatGPT, Gemini, Google AI, Perplexity)
Starting price
$29/month
$99/mo (toolkit only)
Free trial
7 days, no card required
None on standalone toolkit
Cost for 3-person team
Starts from $39/mo
$297/mo (AI only) + $139.95/mo Semrush Pro
Geographic targeting
200+ locations, city-level
Country and region level
Custom prompts (entry)
25
25
Extra prompts cost
Included up to plan limit
$60/mo for 50 more
Extra users cost
$10/mo per user
$99/mo per user for AI access
Extra domains cost
5 projects on Pro, no add-on
$99/mo per domain
AI crawler analytics
GPTBot, ClaudeBot, PerplexityBot tracking
Not available
Citation contact data
Publisher emails, social profiles, domain rating
Not available
White label for agencies
Custom domain on Pro plan
Not available
What is the Semrush AI Visibility Toolkit?
The Semrush AI Toolkit is an add-on inside the Semrush platform. It tracks how brands appear in AI-generated answers across ChatGPT, Google AI Overviews, Gemini, and Perplexity. The toolkit covers visibility scoring, prompt research, competitor benchmarking, brand performance reporting, and an AI-ready site audit. It launched as Semrush's response to AI search reshaping how people find information.
Disadvantages of Semrush for AI search monitoring
Disadvantages of Semrush for AI search monitoring
⛔️
It’s expensive
The $99/mo headline price covers 1 user, 1 domain, 25 prompts. Each extra user on Semrush is $99/mo. Adding 50 more prompts is $60/mo. A team of three using Semrush to track two clients is already about $400/mo.
Semrush AI visibility tracks only 4 AI models
ChatGPT, Gemini, Google AI, Perplexity. No Claude, no Copilot, no DeepSeek, no Meta AI, no Grok. If your audience uses Claude or Copilot, the Semrush toolkit doesn't see them.
No standalone free trial
The AI Toolkit on its own has no trial. The only path to test it free is the Semrush One bundle, which starts at $199/mo.
No AI crawler analytics
Semrush won't tell you when GPTBot, ClaudeBot, or PerplexityBot crawl your site. That's the data that shows which pages AI training and answer bots actually read.
No publisher contact extraction
When AI cites a publisher, Semrush shows the URL. Promptmonitor pulls the publisher's email, social profiles, domain rating, and backlink count so you can pitch them directly.
SEO-first design
The toolkit lives inside a platform built for keyword tracking and backlink analysis. The interface and workflow assume you're already an SEO. Teams new to AI search will have a learning curve.
Semrush vs Promptmonitor feature breakdown
Feature
Semrush AI
Promptmonitor
AI model coverage
ChatGPT, Gemini, Google AI, Perplexity (4 total)
ChatGPT, Claude, Perplexity, Gemini, Copilot, DeepSeek, Meta AI, Grok (8 total)
Prompt discovery
URL and competitor-based prompt research module
URL, keyword, and competitor-based with suggested prompts pulled from real AI responses
Citation tracking
Domains and URLs cited by AI
Citations plus publisher emails, social profiles, domain rating, backlink count
Sentiment analysis
Brand perception across AI responses
Positive, negative, neutral scoring with timeline view
Geographic targeting
68,000+ locations, paid per domain
200+ locations on every plan, country and city level
AI crawler analytics
Not available
Real-time GPTBot, ClaudeBot, PerplexityBot, GoogleOther tracking
Reporting and exports
PDF, CSV, presentation-ready reports
CSV, weekly automated emails, white-label with custom domain
Agency / white label
None on standalone toolkit
Custom domain, no setup fees, 2-minute config
Semrush AI
Promptmonitor
AI model coverage
ChatGPT, Gemini, Google AI, Perplexity (4 total)
ChatGPT, Claude, Perplexity, Gemini, Copilot, DeepSeek, Meta AI, Grok (8 total)
Prompt discovery
URL and competitor-based prompt research module
URL, keyword, and competitor-based with suggested prompts pulled from real AI responses
Citation tracking
Domains and URLs cited by AI
Citations plus publisher emails, social profiles, domain rating, backlink count
Sentiment analysis
Brand perception across AI responses
Positive, negative, neutral scoring with timeline view
Geographic targeting
68,000+ locations, paid per domain
200+ locations on every plan, country and city level
AI crawler analytics
Not available
Real-time GPTBot, ClaudeBot, PerplexityBot, GoogleOther tracking
Reporting and exports
PDF, CSV, presentation-ready reports
CSV, weekly automated emails, white-label with custom domain
Agency / white label
None on standalone toolkit
Custom domain, no setup fees, 2-minute config
Semrush AI Toolkit vs Promptmonitor pricing
Plan type
Promptmonitor
Semrush AI
Entry
$29/mo Starter, 25 prompts, 8 models, 200+ locations
$99/mo, 1 user, 1 domain, 25 prompts, 4 models
Mid
$39/mo Growth, 50 prompts, daily refresh, 8 models
$258/mo with 1 extra user and 50 extra prompts
Top
$129/mo Pro, 150 prompts, 5 projects, 8 models, white-label
Semrush One Advanced at $549/mo (full SEO suite + AI)
Free trial
7 days, all features, no credit card
None on standalone toolkit
Annual savings
~40% off
~17% off
Promptmonitor
Semrush AI
Entry
$29/mo Starter, 25 prompts, 8 models, 200+ locations
$99/mo, 1 user, 1 domain, 25 prompts, 4 models
Mid
$39/mo Growth, 50 prompts, daily refresh, 8 models
$258/mo with 1 extra user and 50 extra prompts
Top
$129/mo Pro, 150 prompts, 5 projects, 8 models, white-label
Semrush One Advanced at $549/mo (full SEO suite + AI)
Free trial
7 days, all features, no credit card
None on standalone toolkit
Annual savings
~40% off
~17% off
Every AI Model - Ready to go
When is Semrush right for you?
Choose Promptmonitor over Semrush if:
- AI search monitoring is your priority, not a side feature
- You need 8 AI models, not 4
- You want flat pricing without per-user, per-domain, or per-prompt fees
- You manage multiple clients and need white-label reports
- You want AI crawler analytics and publisher contact data
- You're not already inside the Semrush ecosystem
Stick with Semrush if:
- You already pay for a Semrush SEO plan and want one login
- You need keyword research, backlink analysis, and rank tracking under the same roof
- You have a large budget and saving on tool count matters more than feature depth
Add AI visibility tracking to your Semrush stack
7-day free trial. Cancel anytime
Promptmonitor vs Semrush FAQs
If you already pay for Semrush SEO and want one dashboard, yes. As a standalone purchase at $99/mo for 25 prompts and 4 AI models, most teams find Promptmonitor delivers more for less.
No. The AI Toolkit currently tracks ChatGPT, Google AI, Gemini, and Perplexity. Promptmonitor tracks all four plus Claude, Copilot, DeepSeek, Meta AI, and Grok.
Headline price is $99/mo for 1 user, 1 domain, 25 prompts. Each extra user is $99/mo. Each extra domain is $99/mo. 50 additional prompts is $60/mo. A real team configuration costs between $300 and $600/mo.
Yes. Promptmonitor's $29/mo Starter plan tracks ChatGPT mentions plus seven other AI models. Semrush's entry price for AI tracking is $99/mo.
Semrush One bundles the AI Visibility Toolkit with the SEO Toolkit, which covers the basics for teams that want one tool. Promptmonitor adds daily tracking across all 8 AI models, AI crawler analytics, author contact extraction, and sentiment tracking that the Semrush toolkit doesn't currently offer. If AI visibility is a key KPI for your team, Promptmonitor often pays for itself in time saved on outreach research alone.
Yes. The Pro plan at $129/mo includes 5 projects, white-label reports with a custom domain, and unlimited team seats. Semrush charges per user for AI Toolkit access.
Promptmonitor was built specifically for AI search, not added on to an SEO suite. It tracks 8 AI models, includes crawler analytics, and extracts publisher contact data from citations.
Yes. 7 days, all features, no credit card. Semrush's standalone AI Toolkit has no trial. The Semrush One bundle offers 14 days but starts at $199/mo.
Yes. Export your prompts as CSV from Semrush, import into Promptmonitor in setup. Most teams are running their first scan within a few minutes.