Starting price
$300/mo
$29/mo
Promptmonitor starts at $29/month with coverage across 8 AI models, source tracking, and AI crawler analytics included. Built for teams who don't have an enterprise budget but still need real AI visibility data.

The AI visibility platform trusted by 5,000+ marketing teams worldwide

Starting price is $300/month, per brand
Scrunch Starter is $300/month for a single brand. Every additional brand needs its own subscription or an Enterprise upgrade. For agencies with 5+ clients, that's $1,500+/month minimum. Promptmonitor Pro is $129/month for 5 projects.
No free trial
Scrunch offers a free account option but no standard trial with full product access. Promptmonitor gives you 7 days free trial.
Confusing prompt credit system
Each AI engine you track counts toward your custom prompt limit. 100 custom prompts across 5 engines burns 500 credits. This isn't clearly explained on Scrunch's pricing page.
No publisher contact extraction
Scrunch's Citations dashboard shows which domains AI cites, but doesn't pull publisher emails or author social profiles. Promptmonitor extracts both, alongside Domain Rating and backlink metrics.
Built for enterprise buyers
Scrunch's pricing, sales-gated Enterprise plans, and SOC 2/RBAC feature set are built for Fortune 500 procurement. If you're a startup, agency, or mid-market team, you'll pay enterprise rates for features you may not need.

Feature
Scrunch AI
Promptmonitor
Starting price
$300/mo
$29/mo
Free trial
None available
7 days trial
AI models tracked
7+ at higher tiers
8 at every plan
Brands per subscription
1 per subscription (upgrade for multi-brand)
1-5 based on plan
Source and citation tracking
Included
Built in
Content optimization guidance
Beta stage
Included (AEO insights)
AI crawler analytics
GA4 integration
Real-time dashboard
Author contacts for outreach
Not available
Included
Best fit
Enterprise with six-figure budget
Startups, agencies, in-house teams
Scrunch AI
Promptmonitor
Starting price
$300/mo
$29/mo
Free trial
None available
7 days trial
AI models tracked
7+ at higher tiers
8 at every plan
Brands per subscription
1 per subscription (upgrade for multi-brand)
1-5 based on plan
Source and citation tracking
Included
Built in
Content optimization guidance
Beta stage
Included (AEO insights)
AI crawler analytics
GA4 integration
Real-time dashboard
Author contacts for outreach
Not available
Included
Best fit
Enterprise with six-figure budget
Startups, agencies, in-house teams

Plan type
Promptmonitor
Scrunch AI
Entry
Starter $29/month: 25 prompts, 8 AI models
Starter $300/month: ~350 prompts, 7 engines, 1 brand
Mid tier
Growth $39/month: 50 prompts, daily refresh, 8 models
Business $500/month: higher prompt limits, 1 brand
Upper
Pro: $129/month, 150 prompts, 5 projects, 8 platforms
Enterprise: custom pricing, multi-brand, SOC 2
Free trial
7 days, no card required
No standard trial (free account available)
Multi-brand coverage
Included on Pro (5 projects)
Separate subscription per brand, or Enterprise
Prompt counting
Each prompt counted once across 8 models
Each engine tracked counts as a separate credit
Promptmonitor
Scrunch AI
Entry
Starter $29/month: 25 prompts, 8 AI models
Starter $300/month: ~350 prompts, 7 engines, 1 brand
Mid tier
Growth $39/month: 50 prompts, daily refresh, 8 models
Business $500/month: higher prompt limits, 1 brand
Upper
Pro: $129/month, 150 prompts, 5 projects, 8 platforms
Enterprise: custom pricing, multi-brand, SOC 2
Free trial
7 days, no card required
No standard trial (free account available)
Multi-brand coverage
Included on Pro (5 projects)
Separate subscription per brand, or Enterprise
Prompt counting
Each prompt counted once across 8 models
Each engine tracked counts as a separate credit
Every AI Model - Ready to go

Choose Promptmonitor if:

Stick with Scrunch AI if:

Budget
Scrunch's $300/month per brand works for one enterprise brand. The moment an agency needs to track 3 or 5 clients, it becomes expensive. Promptmonitor Pro at $129/month covers 5 projects and cuts over $1,300/month versus stacking Scrunch Starter subscriptions.

Credit confusion
Scrunch's prompt credit system punishes multi-model tracking. 100 custom prompts across 5 engines burns 500 credits. Promptmonitor counts each prompt once, tracked across all 8 models with no multiplier.

Outreach without the guesswork
Scrunch only shows cited domains. Promptmonitor finds the publishers behind those citations with email and social profiles attached. The outreach workflow runs without the extra lookup step.

Crawler visibility by page
Scrunch's AI crawler insights are still developing. Promptmonitor's bot analytics show ChatGPT, Claude, and Perplexity crawler traffic per page, categorized into search, indexing, and training bots.
Thanks to Promptmonitor, we quickly saw improvements in AI visibility for our clients. We've been using it for over 2 months to track brand mentions in ChatGPT, and Perplexity and find AI citations, an absolute game changer for our agency.

Steve Lee
Founder, SEO Aesthetic (Ex-Google, Microsoft)Ready to see what Scrunch tracks, for a fraction of the price?
Get a free AI visibility report in 2 minutes. See all 8 AI models tracked, the publishers AI cites for your target prompts (with contact info), and the bots already crawling your site.
7-day free trial. Cancel anytime
Promptmonitor starts at $29/month with all 8 AI models tracked on every plan. For agencies, the Pro tier at $129/month covers 5 projects and replaces $1,500+/month of stacked Scrunch per-brand subscriptions.
For enterprise teams with SOC 2 requirements, GA4 integration needs, and budget for dedicated AEO specialists, yes. For most mid-market and agency teams, the price-to-feature ratio is hard to justify compared to alternatives like Promptmonitor at a fraction of the cost.
It's built for enterprise and well-funded agencies. Small teams often find the $300/month per-brand pricing and confusing prompt credit system a poor fit. Promptmonitor is built for SMB, agency, and mid-market needs from $29/month.
Not currently. Promptmonitor covers ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, Google AI Overview, and Google AI Mode. Scrunch includes Meta AI but not DeepSeek or Grok.
Publisher contact extraction with emails and social profiles, AI crawler analytics per page, DeepSeek and Grok tracking, 200+ city-level locations, and a 7-day free trial. The Pro plan covers 5 projects without per-brand billing.