AI models tracked
8 (ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, AI Overview, AI Mode)
6 (ChatGPT, Gemini, Perplexity, Copilot, AI Overview, AI Mode)
Promptmonitor Vs Ahrefs Brand Radar.
8 AI models from $29/month, or 6 AI models from $828/month.
Here's the full breakdown before you decide.
The AI monitoring platform trusted by 5,000+ marketing teams worldwide
Promptmonitor vs Ahrefs at a Glance
Feature
Comparison
AI models tracked
Claude tracking
DeepSeek tracking
Grok tracking
AI bot crawler analytics
Contact extraction from citations
Geographic targeting
Starting price
Standalone product
Historical AI data depth
Traditional SEO suite (backlinks, site audit)
Promptmonitor
8 (ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, AI Overview, AI Mode)
YESYESYESYESYES200+ locations, city-level
$29/month
YESLimited
NOAhrefs Brand Radar
6 (ChatGPT, Gemini, Perplexity, Copilot, AI Overview, AI Mode)
NONONONONOLimited
$828/month min. ($129 base + $699 bundle)
NO (requires Ahrefs subscription)Deep (250M+ prompts)
YESPromptmonitor
Ahrefs
Claude tracking
YES
YESNO
NODeepSeek tracking
YES
NO
Grok tracking
YES
NO
AI bot crawler analytics
YES
NO
Contact extraction from citations
YES
NO
Geographic targeting
200+ locations, city-level
Limited
Starting price
$29/month
$828/month min. ($129 base + $699 bundle)
Standalone product
YES
NO (requires Ahrefs subscription)
Historical AI data depth
Limited
Deep (250M+ prompts)
Traditional SEO suite (backlinks, site audit)
NO
YES
Ahrefs Brand Radar: What it Does
Ahrefs Brand Radar is an add-on inside the Ahrefs SEO platform that tracks how brands show up in AI-generated answers. It pulls from a database of 250M+ prompts sourced from People Also Ask queries, then runs those prompts against 6 AI platforms at scheduled intervals to see which brands get mentioned.
Brand Radar works well if you're already paying for Ahrefs and want directional AI visibility inside the same dashboard. The question most marketers end up asking: is Ahrefs good for AI search when AI search is your main focus, not an afterthought?
That's where Promptmonitor comes in.
What to Know Before Switching to Ahrefs Brand Radar
WHAT YOU NEED TO KNOW
THINGS YOU NEED TO KNOW
Only 6 AI platforms
Brand Radar tracks ChatGPT, Gemini, Perplexity, Copilot, AI Overviews, and AI Mode. No Claude, DeepSeek, or Grok. If your audience uses Claude for research or DeepSeek for coding questions, Ahrefs can't tell you whether you're showing up there.
No AI crawler analytics
Tim Soulo, Ahrefs' CMO, said this himself in a public post: "We don't track AI crawler activity. Promptmonitor gives you all AI crawler analytics.
No contact extraction
Ahrefs Brand Radar will show you that a specific domain is citing your competitor but won’t tell you who to reach out to. Promptmonitor does.
Price-to-AI-focus ratio
Ahrefs Brand Radar will show you that a specific domain is citing your competitor but won’t tell you who to reach out to. Promptmonitor does.
Ahrefs Pricing vs Promptmonitor Pricing
Tool
Starting price
What you get
Promptmonitor
$29/month
(8 AI platforms, unlimited brands, 200+ locations, crawler analytics, contact extraction)
Ahrefs Brand Radar (Entry)
$328/month
1 AI platform + Ahrefs base ($129 + $199)
Ahrefs Brand Radar (Full)
$828/month
6 AI platforms + Ahrefs base ($129 + $699)
Ahrefs Brand Radar (Higher Tier)
$1,148/month+
Same AI coverage, higher Ahrefs plan
Starting price
What you get
Promptmonitor
$29/month
(8 AI platforms, unlimited brands, 200+ locations, crawler analytics, contact extraction)
Ahrefs Brand Radar (Entry)
$328/month
1 AI platform + Ahrefs base ($129 + $199)
Ahrefs Brand Radar (Full)
$828/month
6 AI platforms + Ahrefs base ($129 + $699)
Ahrefs Brand Radar (Higher Tier)
$1,148/month+
Same AI coverage, higher Ahrefs plan
If you already use Ahrefs for backlinks, site audits, and keyword research, then Brand Radar is a reasonable addition. If you don't, you're paying for an SEO suite to access an AI tracker.
Every AI Model - Ready to go
When to Choose Promptmonitor as Your Ahrefs Alternative for AI Search
Choose Promptmonitor if:
- AI search visibility is your primary focus, not an add-on concern
- You need Claude, DeepSeek, or Grok tracking
- You want AI crawler analytics to see when bots hit your site
- You run outreach or digital PR and need contact data from citing sources
- You're not already paying for Ahrefs
- You want city-level geographic targeting
- Your budget is under $500/month
Stick with Ahrefs Brand Radar if:
- You're already paying for Ahrefs
- You need deep historical AI data (250M+ prompts) for research and trend analysis
- You want YouTube, TikTok, and Reddit tracking in beta form
- Your budget supports $828+/month without strain
Neither tool replaces the other at a category level. Ahrefs is an SEO platform with an AI feature. Promptmonitor is the best AI visibility tool vs Ahrefs for teams.
Why Teams Switch from Ahrefs to Promptmonitor
The Claude Gap
B2B marketers kept reporting that their buyers use Claude for research. Ahrefs had no way to tell them if they were showing up there. Promptmonitor tracked it from day one.
The Outreach Gap
Ahrefs Brand Radar tells you a competitor is being cited in a publication. Promptmonitor tells you who the writer is, gives you their email, and flags the exact gap where your competitor shows up but you don't.
The Cost
For teams where AI search is a priority, $828/month for Ahrefs subscription is hard to justify when Promptmonitor's $29/month gets broader AI model coverage and features Ahrefs doesn't offer.
Thanks to Promptmonitor, we quickly saw improvements in AI visibility for our clients. We've been using it for over 2 months to track brand mentions in ChatGPT, and Perplexity and find AI citations, an absolute game changer for our agency.
Steve Lee
Founder, SEO Aesthetic (Ex-Google, Microsoft)Promptmonitor vs Ahrefs FAQs
Ahrefs is a strong SEO platform, and Brand Radar gives you directional AI visibility data. But if AI search is your primary focus, Ahrefs has gaps: no Claude, DeepSeek, or Grok tracking, no AI crawler analytics, no contact extraction, and pricing starts at $828/month for full AI coverage.
Promptmonitor was built for AI search from day one, tracks 8 AI models, and starts at $29/month.
Ahrefs Brand Radar is an AI visibility feature inside a broader SEO suite. Promptmonitor is a purpose-built AI search monitoring platform.
Yes, for AI visibility specifically. Promptmonitor handles the AI search monitoring job better than Brand Radar, and at a lower price point.
Promptmonitor starts at $29/month. Ahrefs Brand Radar at full AI coverage starts at $828/month (base Ahrefs $129 + Brand Radar bundle $699). That's roughly 28x the cost for 6 AI platforms instead of 8.
Three things Brand Radar doesn't have at any price point: AI crawler analytics (which bots are hitting your site), contact extraction from cited sources (publisher emails and social profiles for outreach), and city-level geographic targeting across 200+ locations. Plus Claude, DeepSeek, and Grok tracking.