AI citation tracking across every LLM model & every prompt.
Promptmonitor reveals every URL that AI cites across 8 models, tags whether your brand is mentioned in each source, and extracts the author's email and social profiles so your team can act on the data the same day.
Trusted by 5,000+ marketing teams worldwide
Are you tracking the sources AI trusts?
AI pulls from different sets of sources based on semantic clarity, third-party validation, and how well structured the content is for retrieval. A mid-authority blog post with clear answers and cited data can outperform a domain with ten times the backlinks if that domain's content isn't structured for how AI reads pages.
Only 11% of sites get cited by both ChatGPT and Perplexity. ChatGPT favors Wikipedia and major publications. Perplexity leans heavily on Reddit and community-driven content. If you're only optimizing for one model's citation patterns, you're missing the others entirely.
Promptmonitor's AI citation tracking shows you exactly which sources each model is pulling from for every prompt you track, so you see the actual landscape instead of guessing based on your Google rankings.
Track brand mentions in AI search
Knowing that AI mentioned your brand is useful, but knowing which source caused that mention is what lets you do something about it.
For every prompt you track, Promptmonitor shows you every URL that AI cited to build its response. Each source is tagged with whether it mentions your brand, your competitor, both, or neither. You can also filter by model, by prompt, or by time period to see the changes in citation frequency.
When a new source starts getting cited by ChatGPT for your target prompts and that source doesn't mention your brand, you now have an action point. Not a vague "improve your AI visibility" recommendation.
AI source outreach with publisher contacts.
This is the part most AI visibility tools skip. They'll show you which sources AI cites. They won't help you get into them.
Promptmonitor extracts the author's email, LinkedIn profile, and social handles from every cited source automatically. Each source also comes with domain rating, backlink count, estimated organic traffic, and the page's content structure, so your team knows exactly how to approach it before sending a single email.
No other AI citation tracking tool on the market extracts publisher contacts. This is a Promptmonitor-only feature, and it's the difference between a dashboard you look at and a workflow you act on.
AI search visibility gaps between you and your competitors.
Pull a side-by-side view of every source that cites your competitor but doesn't cite you.
You can track up to 10 competitors per project. For each prompt, you see which sources cite them, which sources cite you, and where the overlap and gaps are.
The top 10 domains in any topic take nearly half of all ChatGPT citations, so knowing which publications your competitors are in, and whether you can get into them too, is where generative engine optimization gets specific
Discover new, lost, and shifting citations over time.
AI citation patterns are not static. Research shows Reddit's share of AI citations dropped 23% in a single month between October and November 2025. When Reddit sued Perplexity over scraping, Perplexity's Reddit citations dropped 86% almost overnight and YouTube citations filled the gap.
Sources that AI trusts today might get dropped next month. New sources appear as publishers create content and AI's retrieval preferences shift.
Promptmonitor tracks these changes over time so you can see which citations you gained, which you lost, and how those shifts affect your brand mentions.
"Finding AI citations used to be a lot of manual work. Promptmonitor pulls every cited source for every prompt and tells us whether to outreach or outrank. That alone is worth the ."
Steve Lee
Founder, SEO Aesthetic (Ex-Google, Microsoft)
The sources AI reads determine if your brand will show up
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FAQs
A citation is when AI references a specific URL as a source for its answer, usually with a clickable link. A brand mention is when AI names your brand in its response, with or without a source link.
You can be cited without being mentioned (AI links to your page but doesn't name your brand) and mentioned without being cited (AI names you but doesn't link to your site).
Promptmonitor tracks both, and the most useful insight is often where you're cited but not mentioned, or mentioned but the citation goes to a competitor's page.
Find the sources AI already cites for your target prompts. If those sources don't mention your brand, either pitch the author to include you or create content that outranks the source entirely.
Promptmonitor gives you the citation data, the publisher contact details, and the domain metrics to make that call for every source across every model.
All AI models cite sources to varying degrees. ChatGPT cites sources in roughly 87% of web-search-enabled responses. Perplexity provides explicit linked citations in every response. Google AI Overviews cite sources in about 85% of answers. Claude, DeepSeek, Grok, and AI Mode all cite sources when providing answers. Promptmonitor tracks citations across all 8 models.
No, backlinks are permanent and owned by the linking site. AI citations are generated per query in real time and can change with every response. A page that gets cited today might not get cited tomorrow for the same prompt. That's why ongoing tracking matters – and Promptmonitor can help you measure citation frequency.
Yes. CSV export from any project. Pull your citation data, source metrics, and contact details into a spreadsheet, BI dashboard, or client report.